Chickadee English
Language Learning App Brand Identity
Chickadee English is a language learning app designed to help children learn both English and Chinese in a fun and engaging way. Through interactive activities, games, and immersive lessons, the app makes language acquisition enjoyable while building essential vocabulary and communication skills.
For this project, I developed a cohesive brand identity for the language learning app, including the logo, app icon, patterns, merchandise, and character designs. My approach focused on maintaining brand consistency across all touch-points while ensuring the visuals remained engaging and accessible for young learners. By incorporating playful, high-contrast elements, rounded forms, and expressive characters, I reinforced an inviting and immersive experience that enhances user engagement and retention by making learning feel like play.
Client
Chickadee English
Chickadee English
Role
Logo design, Brand Identity, Layout design, merchandise, pattern making
Logo design, Brand Identity, Layout design, merchandise, pattern making
Mood Board & Photography
