Capy's Market
Grocery Store Brand Identity
Capy’s Market is a sustainable grocery store that prioritizes seasonal and locally sourced foods, encouraging customers to step outside their comfort zones and discover new, fresh ingredients. The brand’s mission is rooted in sustainability, exploration, and fostering community.
My work included crafting a vibrant brand identity for Capy's grocery created for an inviting and memorable shopping experience. I focused on using organic shapes, warm earthy tones, and playful typography to reflect the market’s fresh, nature-inspired ethos. The character designs add a whimsical touch, fostering a sense of friendliness and approachability while making the brand more engaging for all ages. Through thoughtful visual storytelling and strategic brand consistency, I ensured that every design element reinforced Capy’s Market’s sustainability message and made the customer journey more enjoyable and intuitive.
Role
Logo design, Brand Identity, Layout design, merchandise, pattern making, signage
Logo design, Brand Identity, Layout design, merchandise, pattern making, signage
Creative Process & Style Guide
Click through to see the rest of the presentation! Includes ideation, mission statement, processes, and collateral.
